We've taken Email Marketing Connector and turned it into a Unified App that works across Raiser's Edge NXT and Blackbaud CRM. That's right - one app, both platforms! All fully SKY enabled and fully contained within your chosen Blackbaud Solution.

It's the simple way to make your chosen marketing platform part of Raiser's Edge NXT or Blackbaud CRM and “do more” with your supporter engagement."

The change was so big it seemed fitting to give the app a new name. The app formerly know as EMC is now Red Arc Marketing Connector!

There's a short overview video here. And more details here